10 Ways to Save and Make More Money in Business MAKE MONEY 10 Ways to Save and Make More Money in Business10 Ways to Save and Make More Money in Business By Michele Meyer Don't you just love Paul Simon?
The lyrics to his songs are notonly pleasing to the ears, but can be inspirational.
Imagineyourself enjoying the warm autumn sunlight while listening toPaul's song, "50 Ways to Leave your Lover".
Now, stretch yourimagination just a bit and think about how many "Ways" you cancome up with for saving and/or making more money in business.
.
.
"The problem is all inside your head She said to me The answeris easy If you take it logically" So, let's look at the problem logically for a minute.
Here arefour basic ways you can increase your profits: 1.
You can charge more for your products or services.
2. You cansell more of your products or services to your existing clients.
3.
You can find additional clients.
4.
You can find ways to cutback on your business expenses.
"Slip Out the Back, Jack" (Simple ways to save money): So, if you're on a shoestring budget (and who isn't thesedays?
), then obviously you need to do everything you can to saveas much money as possible, and make as much money as possible,as quickly and easily as possible.
Here are 10 simple ideas youcan use: 1.
Know your target market.
Who are your "ideal" customers?
Where do they shop?
What do they read?
What solutions are theylooking for that your business provides?
The more you know aboutyour customers, the better you'll be able to target yourpromotions towards them, which will increase your bottom linetwo ways - it will save you spending money on advertising thatdoesn't work, and it will increase your sales, because you'reoffering your customers what they really want.
2.
Get double duty out of any contact with your customers.
Ifyou sell products, put your contact information on everything-products, bags, invoices sales receipts.
Make it easy foreveryone to find you.
Give away something free.
If you have aWebsite (and if you don't, then get one), give your customerssomething for giving you their contact information.
Free Ebooks,reports, or software are all good choices (just make sure it'srelevant to your customers).
Anytime you send your customersanything - a product, a newsletter, an invoice -include a couponor information about your latest products or services.
To savemoney on postage, if you have a brick and mortar store, put acopy of your latest newsletter or an informational flyer in yourcustomer's bag after each sale.
3. Reward your customers.
Set up a reward program.
Offer them areward for anyone they refer who becomes a customer.
Or giveyour customers a free gift when they spend $50 (or whateveramount makes sense in your business).
When they're eligible forthe free gift, offer them an upgrade to something bigger orbetter for a few dollars more.
Start a customer loyalty program.
Provide "customer only" sales, or promotions.
Let your customersearn points, or "magic money" that they can use to redeem yourproducts or services.
4. Get ready for your close-up.
When you're brainstorming aboutcreating a promotion or advertising campaign, don't forget aboutyour local cable TV channel.
You may be pleasantly surprised byhow low their rates actually are.
Create your own televisioncommercial or infomercial.
Although you may not be ready forprime time, you can still target your ad to reach yourcustomers.
5.
Get involved in your community.
Find a nonprofit organizationthat is doing work you believe in, and either publicly supporttheir program, or be one of their sponsors for an upcoming eventor fundraiser.
Use the advertising spot to let people know aboutthe fundraiser (and, incidentally, your business).
You could puttogether an inexpensive ad campaign that will help those inneed, increase your visibility and let your potential customersknow that you're supportive and aware of the needs of thecommunity.
"Make a new plan, Stan" (Business Planning Basics): 6.
Beef up your business plan.
If you don't have a businessplan, make writing one a priority.
Your business plan is morethan just a way to interest investors.
It's a road map that willhelp you get from where you are now to where you want to be.
That old saying, "If you fail to plan then you're planning tofail" really is true when it comes to business.
"No need to be coy, Roy" (Ask your customers): 7.
Get testimonials from your satisfied clients.
But don't stopthere.
What about creating your own television commercial thatyou can run in your store?
(With a video camera and a littleingenuity, you could even create your own infomercial that showscustomers how to use or get the most out of your products orservices.
If you've got a Website, put an audio testimonial onthere.
(And don't forget to include pictures).
8.
Speak up.
Again, keeping in mind who your ultimate idealcustomers are and what their most pressing problems are, writean article, offer a free seminar, or offer to be a speaker atlocal chamber of commerce or other organization or communitymeetings.
Being perceived as an "expert" is a relatively easyand inexpensive way to get the word out about your business, andbring in more customers.
"Just hop on the bus, Gus" (Expand your business potential) 9.
Create joint ventures.
Even if your primary business is abrick and mortar one, you can still create a joint venture thatwill help you save money by sharing the costs for advertising.
What about creating a special "sidewalk sale" with otherbusiness owners on your street or in your neighborhood?
Orfinding businesses with complementary products or services toyours, and creating a "package deal"?
If your business is onlyonline, look for ways you can partner with other businesses -maybe you could create solo ads and promote each other'sproducts or services in your mailing lists.
There are a lot ofways you can save money and increase your client base if you'rewilling to get creative.
"Just drop off the key, Lee" (Provide the key solutions) 10.
Let your customers know you know what their problems are.
It's sad but true that your customers don't care how good yourproducts or services are.
They only want to know two things: doyou understand what their problems are; and can you solve them.
Give your customers the "key" to their problems, and you'll haveevangelistic customers who come back again and again.
About the author:Michele Meyer provides EMF emitting devices for the wholefamily.
You may contact her at bioharmonichealth@gmail.
com Orvisit her website at w.
bioharmonichealth.
com Return to HOME to read more articles RSSTAGHERE4
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