| A Florist's WorldA Florist's WorldA Florist's World By Flor LondonA Florist's WorldHow pleasant it is to enjoy the aesthetics of a vase full ofcolorful and aromatic flowers.
Flowers are known to havepositive effects on our moods, perhaps due to the fact that theyare a living creation of art, and thus the bilateralrelationship developed with their owner -- flowers offer theirbeauty in return for their owner's attention and watering.
Thisliving relationship is not the flowers' sole relationship.
Don'tbe alarmed, your darling flowers aren't cheating on you! Butyour flowers have already shared a vital relationship with theflorist, who decides which flowers to buy and where to buy themfrom, who takes care of the flowers even before they are in herpossession, and who certainly leaves a personal touch on theflowers, using the talents of artistry and style to create abouquet you won't want to take your eyes off.
Thus, it is theflorist who prepares your flowers for you -- not only in thebeauty of a bouquet, but also in the care that the flowers willexpect us to continue giving them.
Thanks to today's leaps in technology, specificallycommunication and transportation, a flower growing in Mexico,for example, can be transported to France within the span oftwenty-four hours.
Of course, this seemingly simple statementinvolves a lot of work.
A good florist will scan the worldmarket for quality and prices.
Naturally, flowers that can bebought locally will be, as they will have less distance totravel, and arrive at the florist's shop quickly and safely.
Since, however, freesias don't often bloom near London inJanuary, a large quantity of cut-flowers do use their frequentflyer cards as they make the trip from this to that country, orthis to that continent.
Needless to say, extreme care goes intopreparing these travelers for their voyage.
When flowers arecoming right from the grower to the florist, they are usuallycut right before leaving for the airport (talk about last minutepreparations!) and prepared in the trucks on the way to theairport.
Flowers that retain water well are laid flat in boxes,while more perishable and exotic flowers are guarded byindividual water holders on the stem.
In this manner, thewell-prepared flowers make their trip.
Most flights for thesedelicate passengers will be extra cool to provide for a mostenjoyable flight.
Upon arriving, the flowers are transported tocooled trucks which take them to the florist.
This exchange --directly from the grower to the florist -- is ideal, as theflowers spend less time traveling from here to there, and thecosts won't be increasing as the flower quality is decreasing.
The florist keeps track of the above-mentioned process to ensurethe fresh and happy arrival of her materials.
Upon receiving thepackaged-up bundles of joy, the florist is like a new parent fora few minutes, unwrapping the flowers with utmost care, in orderto get the flowers the nutrition and safety they need.
However,during the caring and feeding, the florist will consider the newarrivals with much more scrutiny than would the parent of anewborn (or so we hope), checking for imperfections and makingsure quality is first-rate.
Once the flowers are cut toappropriate lengths and safely refrigerated in water, theflorist communicates to the grower that all is well, and ideasare exchanged for future interactions.
Communication is a largepart of the florist's job, and this conversation with the growerwas certainly not the first, and will not be the last.
A good florist, while being a client of the grower, is also aseller, and knows the importance of communicating with peoplelike you -- her clients.
And communication with a florist isimportant.
In a job that requires such care for living flowers,as well as artistic talent in arranging, the busy florist isnever too busy to hear your input, and in fact needs thisimportant information: if the client is to be happy with theresult, communication must be strong between the florist andclient.
Flowers truly can convey what words cannot say, so thespecifics of what type of event, who they're for, preferences incolors, flowers, textures, even the types of leaves used to givethe bouquet body, is important information.
Specific holidays,such as Valentine's Day or Mother's Day will also influence theclient's choices.
The florist needs your feedback to create theright bouquet.
Watching a florist at work certainly gives theimpression of an eccentric or a mad genius at work.
Suddenly, aflower that was placed with such care is pulled out of thebouquet with a displeased look, then placed almost identicallyback in its place.
But something is different, and the floristcontinues working with an appeased mind.
Florists are artists,and take care to create the perfect picture, whether it is oneconveying carefree joy or somber mourning.
When admiring your bouquet sitting on your dining room table,keep in mind that the florist who arranged it has done much morethan arrange.
The florist ensures that the quality of theflowers is top notch even before laying eyes on them.
The questfor the freshest flowers is now an international search, and theflorist makes sure her flowers are treated like first-classpassengers during their trip to her store.
Once at her door, theflorist continues the care she started, dexterously cutting andsubmerging the stems in water.
Happily seeing that the flowersare finally safe and ready for the chef d'oeuvre, the floristwill create the masterpiece based on what her client is lookingfor.
The florist, a person of many talents, is, at the end ofthe day, a businessman, a caretaker, an empathetic listener, andan artist.
About the author:This article was sponsored by http://www.
serenataflowers.
com, anindependent florist.
Serenata provides flower delivery withinthe UK and removes the costly middleman by buying directly fromthe grower.
Fresher than any bouquet you'll find in traditionalflower shops, shop Serenata Flowers for exclusive, well caredfor bouquets at reasonable prices.
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