10 AD Copy Tips you can take to the Bank! By Randy G.
Hutchings
First impression they is the most important meetingyou can have with someone.
That why in online marketingit is so important to have a good Ad copy because that'swhat your potential customer will see first.
Here are my 10 Ten Copy Tips.
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1.
You could add some sub-headlines in your adcopy.
Sub-headlines act just like headlines; theygrab the reader' s attention.
They'll keep the readersinterested as they continue to read your ad.
Theyare almost like transitions or copy connectors; thesub-headlines will interest and carry the reader to thenext part.
2.
You could ask your readers questions throughoutthe ad copy.
They will answer the questions in theirown heads as they read your ad copy.
The questionsyou ask should persuade the readers into buying.
People have been taught to automatically answerquestions in school, from their parents, from friendsand from authoritative figures.
3.
You could highlight keywords throughout yourad copy.
The keywords should be attractive to yourtarget audience.
You could highlight them with color,underlines, italics, etc.
You could also repeat key-words one after another.
For example you could say,"This is a soft, soft, soft rug.
"4. You could bullet or indent your benefits in yourad copy.
Most people won't read the whole adcopy, so make your product’s benefits stand outand you won't lose the sales from all the skimmers.
You can also indent other things like your guarantee,postscripts, testimonials, closing, etc.
5.
You could change the size of your text in yourad copy.
You want to make your text large enoughso it's not hard to read.
You also want your headlineand major points to be larger so they will stand out.
You could also use more space in between importantparts of your ad copy to make them stand out.
6.
You could raise or lower the price in your adcopy.
A higher price could increase the perceivedvalue of your product and a lower price couldlessen your product's value.
Either way, you need totest which price will pull the most orders.
Anotheridea would be to use an odd number like $19.
46instead of $19.
99, $19.
95 or $19.
97.
It makes itlook like there is a specific reason you priced it likethat.
7.
You could add proof of results in your ad copy.
You should include testimonials, endorsements andfactual statistics to prove your product's claims.
Youshould only publish statements that are believableand have specific results.
For example, here is agood line from a testimonial, “I increased my salesby 678%!"8.
You could add special offers in your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volumesales, etc.
For example, you could say, "You'll get5 bonuses when you order by Aug 24, 2002!"Another example, "Buy one, get the second onehalf price off.
”9.
You should eliminate the hard-to-understandjargon on your ad copy.
Unless your product callsfor technical words, you want your ad to be readwithout people pulling out a dictionary.
If you needto use a word your target audience might not under-stand, define it or use an example to help themunderstand it.
10.
When you ask someone to sign up to receive afreebie, don't ask for really personal information.
This is a fast way to lose a potential prospect.
Forexample, if you ask them for information they wantto keep personal, they might not want sign up.
Another example, if you ask for too much inform-ation, they may not have the time or patience to fillit all out.
With these 10 Tips your AD Copy NOW has the equipmentto conquer the little challenges that you will encounter and that most marketers with stumble over.
Start implementing these tip to work for you so that your Online AD Copy will make the sell for you.
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About the author: ============================================== Know the Truth about Online Marketing NOT the HYPE! Finally the Truth is Told at the eMarketing TIPs 4 You Blog! No More HYPE.
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(c) Randy G.
Hutchings - All Rights reserved http://emarketingtips4u.
blogspot.
com/============================================== Circulated by Article Emporium .
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